Performance Denim

Good News for Your Jeans

Denim treated with SILVADUR™ is protected against unwanted bacteria that can lead to odor, discoloration, loss of tensile strength or elasticity. That means your jeans will not only stay fresh longer, they’ll last longer too.

SILVADUR™ in Denim

SILVADUR™ Technology protects denim from odor-causing bacteria that build up on jeans when worn. Why is that important? Because the addition of SILVADUR™ means consumers can wash their denim less often with confidence. Fewer washes is great for jeans and even better for the planet. Think of the water, energy and time saved over the life of the jeans!

Make the intelligent choice. Look for SILVADUR™ when shopping for your next pair of jeans to get that perfect fit and enduring freshness.

  • Confidence
  • Easy Care
  • Consumer Loyalty